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Home > About Chief > Milestones

The Chief Group has been a trusted key member of local securities industry for more than three decades. With our reliable risk management approach and sincere service attitude, we have been able to successfully overcome several market downturns. As a result, we now possess one of the biggest transaction volumes, customer base and branch networks among local securities institutions.

Year Summary
The Chief Investment Company, the forerunner of the Chief Securities Ltd., was established in Hong Kong. The holder of a securities brokerage licence, the company was a member of the then Far East Exchange Ltd.

Following the merger of the four stock exchanges, the Chief Investment Company became a member of Hong Kong Stock Exchange Limited. We began to be actively engaged in odd lot activities, winning the “Odd Lot Expert” title.

The Chief Investment Company obtained a futures brokerage licence and became an early member of Hong Kong Futures Exchange Limited. Futures services were also pioneered at this time.

The “Black October” stock market crash saw 33% wiped off the price of stocks in just one day. Strict and credible risk management policies ensured The Chief Investment Company remained largely unaffected by the market turmoil.

The Chief Investment Company obtained another securities brokerage licence, actively expanding its securities transaction business.

After the reformation of the The Futures Exchange of Hong Kong Limited, Chief Commodities Ltd. became one of the earliest members. We actively expanded the futures and options business of the Hang Seng Index.

The Chief Investment Company became a stock options trading and clearing member of the Hong Kong Stock Exchange (HKSE) and was also among the first brokers to engage in HKSE stock options transactions.

Following over 15 years steady growth, the Chief Investment Company became a limited company and renamed itself Chief Securities Ltd.
Following the outbreak of the Asian financial crisis, Chief Securities concentrated on consolidating its sound foundations across its key businesses.
The Chief Group introduced its online stock trading service.
Launch of the Daily Audit System
Opening of the first branch in Kowloon City, Hong Kong.

The Hong Kong stock market suffered a confidence loss after the outbreak of SARS. Chief Securities remained strong and our Headquarters was enlarged. The second branch, was opened in Yuen Long and an additional securities trading license was granted by the HKSE.

The Group launched its new generation of “Fortune Maker” online stock trading system and "SPSystem" for Hang Seng Index futures & Options.


Launched “J Trader” trading system for international futures.

New branches were opened in North Point and Tsuen Wan.

The Group unveiled its new asset management service.

Research and China departments were established to strengthen co-operation with financial markets in Mainland China.


Shanghai and Shenzhen representative offices were established.

New branches were opened in Kwun Tong, Sai Wan and Hung Hom.

Chief Securities Ltd. proved as strong as ever in the global financial meltdown, opening new branches in both Tai Wai and Tuen Mun.

The Chief Group opened its 13th and 14th branches in Shau Kei Wan and Sheung Shui.

Launched US stock trading service and stock options online trading platform

Yuen Long Branch removal

Achievement: Hong Kong Commercial Daily Best Equity House Award 2007/2008 “Best Risk Management House”

Achievement: Hong Kong Council of Social Service "Caring Company"

Mobile Trader was launched.

New Branches were opened in Mei Foo (Branch Two) and Aberdeen.

Head office removal.

Hung Hom Branch relocation.

The Chief Group opened its 17th branch in Causeway Bay.


Tai Wai branch was moved to a self-owned property.

Chief Group opened its 18th and 19th branches in Tai Po and Tseung Kwan O. Both were self-owned properties.

The “Mobile Trader” for iPhone, iPod touch and iPad was launched at App Store.


The "Chief Sec" app for Android smartphones was launched

The Group launched a new trading platform "Top Trader"

The Chief Group opened its 20th branch in Wan Chai

The Group co-operated with PPS and launched "PPS Instant Transfer Services"


The Group launched Stock Short Selling service

The Group earned "ERB Manpower Developer Award Scheme" presented by Employees Retraining Board

The Group was awarded "Services Quality Management Certification" issued by Hong Kong Quality Assurance Agency

The Group was named one of the "Hong Kong Top Service Brand" conducted by Hong Kong Brand Development Council

The Group garnered "Quality Award - Special Award for SMEs" held by the Hong Kong Management Association(HKMA)


Kwun Tong Branch relocation
The Group launched a new platform "SPEED" for trading global futures and stock options 
The “Chief Futures(MH)”, "ChiefEasy" app for smartphones were launched


The Group was awarded "Junior Frontline Level of Retail (Service) - Financial Institutions Category" of the Service and Courtesy Awards 2013" issued by Hong Kong Retail Management Association
The Group was awarded the Second runner-up of "Customer Service Excellence Award 2013 - Individual Award (Contact Centre Service)" presented by Hong Kong Association for Customer Service Excellence
Tseung Kwan O Branch relocation