Chief Group > About Chief > Milestones


2010 - 2017


  • The Group launched New Chief Authentication System


  • Wealth Management Division was established
  • The Group was awarded Silver Award in the HKACE Customer Service Excellence Award 2015 - Grand Award
  • Central, Kowloon City, Whampoa, Mong Kok and Mei Foo Branch upgraded to Investment and Wealth Management Centre
  • Chief Privilege was established for providing premium wealth management service
  • Launched new brand campaign 2016 - "Committed to Your Trust"


  • Western District Branch relocation
  • The Chief Group opened new branch in Kwai Fong
  • Tuen Mun Branch relocation


  • The Group was awarded “Junior Frontline Level of Retail (Service) - Financial Institutions Category of the Service and Courtesy Awards 2013” issued by Hong Kong Retail Management Association
  • The Group was awarded the Second runner-up of “Customer Service Excellence Award 2013 - Individual Award (Contact Centre Service)” presented by Hong Kong Association for Customer Service Excellence
  • Tseung Kwan O Branch relocation


  • Kwun Tong Branch relocation
  • The Group launched a new platform “SPEED” for trading global futures and stock options
  • The “Chief Futures(MH)”, “ChiefEasy” app for smartphones were launched


  • The Group launched Stock Short Selling service
  • The Group earned “ERB Manpower Developer Award Scheme” presented by Employees Retraining Board
  • The Group was awarded “Services Quality Management Certification” issued by Hong Kong Quality Assurance Agency
  • The Group was named one of the “Hong Kong Top Service Brand” conducted by Hong Kong Brand Development Council
  • The Group garnered “Quality Award - Special Award for SMEs” held by the Hong Kong Management Association (HKMA)
  • Investment Banking Division and Asset Management Division were established
  • Investment Banking and Fund Management Division were established


  • The “Chief Sec” app for Android smartphones was launched
  • The Group launched a new trading platform “Top Trader”
  • The Chief Group opened its 20th branch in Wan Chai
  • The Group co-operated with PPS and launched “PPS Instant Transfer Services”


  • Tai Wai branch was moved to a self-owned property
  • Chief Group opened its 18th and 19th branches in Tai Po and Tseung Kwan O. Both were self-owned properties
  • The “Mobile Trader” for iPhone, iPod touch and iPad was launched at App Store


2000 - 2009


  • The Chief Group opened its 13th and 14th branches in Shau Kei Wan and Sheung Shui
  • Launched US stock trading service and stock options online trading platform
  • Yuen Long Branch removal
  • Achievement: Hong Kong Commercial Daily Best Equity House Award 2007/2008 “Best Risk Management House”
  • Achievement: Hong Kong Council of Social Service “Caring Company”
  • Mobile Trader was launched
  • New Branches were opened in Mei Foo (Branch Two) and Aberdeen
  • Head office removal
  • Hung Hom Branch relocation
  • The Chief Group opened its 17th branch in Causeway Bay


  • Chief Securities Ltd. proved as strong as ever in the global financial meltdown, opening new branches in both Tai Wai and Tuen Mun
  • Launched various promotion campaigns for celebrating 30th anniversary
  • PPS payment service and Online Bill Payment services were launched



  • Shanghai and Shenzhen representative offices were established
  • New branches were opened in Kwun Tong, Sai Wan and Hung Hom
  • Chief Capital Ltd. Began actively engaging in NASDAQ OTCBB, providing financial consultancy services for half of the companies which listed that year



  • Launched “J Trader” trading system for international futures.
  • New branches were opened in North Point and Tsuen Wan
  • The Group unveiled its new asset management service
  • Research and China departments were established to strengthen co-operation with financial markets in Mainland China



  • The Hong Kong stock market suffered a confidence loss after the outbreak of SARS. Chief Securities remained strong and our Headquarters was enlarged. The second branch was opened in Yuen Long and an additional securities trading license was granted by the HKSE
  • New Branches were opened in Mei Foo, Shum Shui Po and Mongkok
  • The Group launched its new generation of “Fortune Maker” online stock trading system and “SPSystem” for Hang Seng Index futures & Options


  • Launch of the Daily Audit System
  • Opening of the first branch in Kowloon City, Hong Kong



  • The Chief Group introduced its online stock trading service

1990 - 1999

1997 - 98

  • Following the outbreak of the Asian financial crisis, Chief Securities concentrated on consolidating its sound foundations across its key businesses


  • Following over 15 years steady growth, the Chief Investment Company became a limited company and renamed itself Chief Securities Ltd.



  • The Chief Investment Company became a stock options trading and clearing member of the Hong Kong Stock Exchange (HKSE) and was also among the first brokers to engage in HKSE stock options transactions


  • After the reformation of The Futures Exchange of Hong Kong Limited, Chief Commodities Ltd. became one of the earliest members. We actively expanded the futures and options business of the Hang Seng Index



  • The Chief Investment Company obtained another securities brokerage licence, actively expanding its securities transaction business

1980 - 1989


  • The “Black October” stock market crash saw 33% wiped off the price of stocks in just one day. Strict and credible risk management policies ensured The Chief Investment Company remained largely unaffected by the market turmoil


  • Following the merger of the four stock exchanges, the Chief Investment Company became a member of Hong Kong Stock Exchange Limited. We began to be actively engaged in odd lot activities, winning the “Odd Lot Expert” title
  • The Chief Investment Company obtained a futures brokerage licence and became an early member of Hong Kong Futures Exchange Limited. Futures services were also pioneered at this time


1970 - 1979


  • The Chief Investment Company, the forerunner of the Chief Securities Ltd., was established in Hong Kong. The holder of a securities brokerage licence, the company was a member of the then Far East Exchange Ltd.