The story of Chief Securities began in 1979, founded on the principles of integrity and pragmatism. Since its establishment, Chief Securities has upheld the core belief that “doing business is not about making the most money, but about being fair to our clients.” Over the years, we have navigated challenges with resilience, earning the trust and support of a broad client base through professionalism and reliability, and growing into one of Hong Kong’s leading financial service providers.
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Our Corporate
The Birth of CHIEF Securities
Caring Society
We are proactive to take social responsibility and help people in need. Apart from sponsoring many charity activities, we also encourage our staff to be volunteers and make contributions to society.
True to the charitable spirit, our Volunteer Team contribute and support various types of voluntary works for many years. Such as visiting elderly, giving food to low-income families, helping newly-migrated kids as well as joining The Community Chest Walk for Millions, organic farm volunteer service and visiting rehabilitation center, and so on.
2016 CHIEF volunteer activity “LST Buddy Dragon Boat Festival”, organized by The Lok Sin Tong Benevolent Society Kowloon
Caring Company has awarded CHIEF the reputation and contribution to society, for consecutively 10 years since 2008. YMCA has also awarded us for volunteering and serving the communities.
We also help people in Mainland China. Education is the foundation of a strong country. So far, our founder has donated fund to build about 80 schools in Guizhou, Hunan, Inner Mongolia, and other places.
CHIEF sponsored building 80 primary schools and 2 secondary schools in poverty-stricken areas of China
2016 CHIEF volunteer activity “Share joy with music”, organized by YMCA of Hong Kong
Back
Our Brand
Established in Hong Kong 40 years ago, CHIEF and Hong Kong people have experienced the era of great wheels, has become a financial services conglomerate which strives to provide quality services in securities, futures and wealth management, and to build a great professional team. In line with the global financial field, we devise your investment portfolios with professionalism, innovation, and sincerity.
Back
Our Results
Since its establishment in 1979, CHIEF has been focusing on business development and striving for excellence regardless of market conditions. The strength of CHIEF has been widely recognized by the public, as proven by the numerous representative awards we have won.
Best Financial Service Trading Platform
- Best financial service trading platform was issued by iMoney Magazine
- CHIEF is the first securities company to receive this honor;
- Award-winning institutions including companies including CMB Wing Lung Bank, HSBC, and CCB.
Quality Award - Special Award for SMEs 2012
- The Quality Award 2012 was issued by Hong Kong Management Association (HKMA);
- The judging criteria are very stringent , based on the American Malcolm Baldrige National Quality Award, including leadership, strategic planning, assessment/analysis and knowledge management, work teams, operations, performance etc.;
- CHIEF is the first securities company to receive this honor;
- Award-winning institutions including companies including McDonald's, CitySuper, and Link REIT.
6th HKEX Awards -
"Top Breakthrough Securities Data Vendor" and
"Top Retail Brokers - Futures & Options"
"Top Breakthrough Securities Data Vendor" and
"Top Retail Brokers - Futures & Options"
- Issued by Hong Kong Exchanges and Clearing Limited (HKEX) to recognize the top performing market participants in the Hong Kong derivatives market.
Customer Service Excellence Award 2015 - Grand Award
- Issued by the Hong Kong Association for Customer Service Excellence (HKACE). CHIEF is the only award-winning securities company;
- Gold and Bronze Awards are obtained by the Hong Kong Fire Services Department and AIA (International) Limited respectively;
- Award-winning institutions included HSBC, MTR Corporation, DBS Bank, Bank of China etc.;
- Member of the Hong Kong Quality Customer Service Association 2011 - 2018.
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Excellent Corporate Management
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Quality Award - Special Award for SMEs 2012
Issued by HKMA. The winners of the same year also include well-known companies such as McDonald and Link REIT. |
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Service Quality Management Certification 2012 - 2021 Issued by Hong Kong Quality Assurance Agency (HKQAA) |
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ERB Manpower Developer Award Scheme 2012-2020 Issued by Employees Retraining Board (ERB) |
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2007/2008 Hong Kong's best securities firm selection Hong Kong's best risk control broker Issued by Global Commercial newspaper Union Hong Kong Commercial Daily |
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Good Employer Charter 2020 Issued by Labour Department, HKSAR |
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Quality Service
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6th HKEX Awards - Top Breakthrough Securities Data Vendor Issued by Hong Kong Exchanges and Clearing Limited (HKEX) |
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6th HKEX Awards - Top Retail Brokers - Futures & Options Issued by Hong Kong Exchanges and Clearing Limited (HKEX) |
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iFAST Wealth Advisers Awards 2022 Best Wealth Advisory Firm - Fund Investment Issued by iFAST Financial |
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2020 iFAST Wealth Adviser Awards - Best Securities Firm - Funds Advisory Issued by iFAST Financial |
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2019 Equity Derivatives Awards - Top Broker Weekly Index Options Issued by Hong Kong Exchanges and Clearing Limited (HKEX) |
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Customer Service Excellence Award 2015 - Grand Award HKACE Customer Service Excellence Awards 2013 - Individual Award -- Contact Centre Service” (Bronze) Issued by the Hong Kong Association for Customer Service Excellence (HKACE) |
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“Junior Frontline Level of Retail (Service) - Financial Institutions Category” of the Service and Courtesy Awards 2013 Issued by Hong Kong Retail Management Association |
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Hong Kong Top Service Brand 2012-2020 Issued by Hong Kong Brand Development Council |
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Superior Brand
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Awards for Excellence in Finance Award for Excellence in Users Experience Issued by Ming Pao |
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Elite Enterprise Awards 2021 Elite Investment Management Enterprise Award ssued by Oriental Daily and on.cc |
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Capital Outstanding eCommerce Awards 2020/21 -Outstanding Digital Financial Services Platform Issued by Capital Magazine |
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2020 Hong Kong White Collars’ Most Favorite Brand Award - All-round investment platform Issued by Focus Media |
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Superior Brand
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2020 Elite Brand Awards - Elite Investment Management Platform Award Issued by Oriental Daily and on.cc |
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Best Financial Services Trading Platform Issued by iMoney Magazine |
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Elite Award 2017 Issued by Mingpao Weekly |
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2017 Financial rankings The Best of Hong Kong Securities Companies Issued by cnfol.com |
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KOL Favored Brand Award 2018-2019 Issued by Hong Kong Quality Assurance Agency (HKQAA) |
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Social Responsibility
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Caring Company 2023/24 Issued by The Hong Kong Council of Social Service (HKCSS) |
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Partner Employer Award 5+ Issued by The Hong Kong General Chamber of Small and Medium Business |
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Hong Kong Green Organisations (HKGO) Issued by Environmental Campaign Committee (ECC) |
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Today, Chief Securities operates multiple branches across Hong Kong, Kowloon, and the New Territories, offering round-the-clock, fast trading that connects clients to global financial markets. We deliver comprehensive investment and wealth management solutions for both retail and corporate clients.
We remain true to our mission—demonstrating exceptional professionalism, fostering a strong corporate culture, and providing superior customer service. Our goal is to be the preferred wealth management brand for investors and set a benchmark within the industry.
The Birth of CHIEF Securities
The story of Chief Securities began in 1979, founded on the principles of integrity and pragmatism.
Since its establishment, Chief Securities has upheld the core belief that “doing business is not about making the most money, but about being fair to our clients.” Over the years, we have navigated challenges with resilience, earning the trust and support of a broad client base through professionalism and reliability, and growing into one of Hong Kong’s leading financial service providers.Today, Chief Securities operates multiple branches across Hong Kong, Kowloon, and the New Territories, offering round-the-clock, fast trading that connects clients to global financial markets. We deliver comprehensive investment and wealth management solutions for both retail and corporate clients.
We remain true to our mission—demonstrating exceptional professionalism, fostering a strong corporate culture, and providing superior customer service. Our goal is to be the preferred wealth management brand for investors and set a benchmark within the industry.
Our Mission
Our mission is to carry through with the provision of sincere, integrity-oriented, and pragmatic financial services, to add the most value to clients’ wealth and to walk with clients to the road to prosperity.
Our Vision
We rooted in Hong Kong with a vision towards China and Asia Pacific region, and adhere to the tradition of excellent service, the achievement is a model of the financial industry.
Your trusted partner, forging ahead for 40 years
CHIEF stands firm with strong corporate management in Hong Kong for 40 years even withstanding in the global financial crises. We walk with the clients and expand as a supreme brand despite the adversities.
With our reliable and stable business foundation, we have overcome the 1987 stock mark crash, the 1997 Asian financial crisis, the 2003 SARS outbreak, and the 2008 financial crisis together with our clients.
Intensive branch network, caring for your needs
Our handy and comfy branches have scattered around Hong Kong Island, Kowloon, and the New Territories to provide personalized services for you. Our professional team will help you find the best financial management model to match your planning and goal.
CHIEF set up its first branch in 2002 and has continued to expand the network to more than 15 branches during its peak. Starting from 2016, all branches are gradually upgraded to Investment and Wealth Management Centers. Our Central branch is upgraded to Chief Privilege Centre to provide 5-star service experience to our clients.
Perfect all-round platforms, keep abreast of market trends
CHIEF has been advancing with the times and development of various trading platforms. With the latest technology and intensive branch network, you can break through the geographical and timely boundaries and conduct real-time transactions through different channels to capture every investment opportunity.
We launched Internet Stock Trading Service in 2001 and became one of the first securities firms to roll out a mobile APP with a trading feature in 2010. In the following year, our APP "ChiefMT" was honored as the top 50 iPhone APPs that help get rich via stock investment.
In 2013, the second version of the online trading system-"TOP" and the platform for trading global futures and stock options - "SPEED" were launched. In 2018, the fund trading online platform was also launched , and the mobile APP was renamed to "Top Trader".
Develop diversified services and investment options
With innovation, advanced technology, and professional knowledge, we expand services from investment, insurance to wealth management, to seize opportunities for clients and satisfy the needs of individuals and organizations.
In 2005, we launched more investment services such as asset management, US stock trading, corporate finance, funds and bonds, overseas property agents. "Chief Privilege" was launched in 2016 for high-end customers. We seize opportunities for clients and satisfy the needs of individuals and organizations.
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1979
The Chief Investment Company was officially established in Hong Kong
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1987
The “Black October” stock market crash saw 33% wiped off the price of stocks in just one day. Our strict and credible risk management policies ensured CHIEF remained mostly unaffected by the market turmoil
1997
Following the outbreak of the Asian financial crisis, CHIEF concentrated on consolidating its sound foundations across its key businesses
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2003
The Hong Kong stock market suffered a confidence loss after the outbreak of SARS. CHIEF remained strong and expanded further
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2008
CHIEF proved as strong as ever in the global financial meltdown and launched new branches
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2002
The first branch in Kowloon City, Hong Kong, was established
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2003
New Branches were established in Mei Foo, Shum Shui Po and Mongkok
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2005
New branches were established in North Point and Tsuen Wan
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2007
New branches were established in Kwun Tong, Sai Wan and Hung Hom
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2008
New branches were established in Tai Wai and Tuen Mun
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2009
New branches were established in Shau Kei Wan, Sheung Shui, Mei Foo, Aberdeen, Causeway Bay
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2010
New branches were established in Tai Po and Tseung Kwan O
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2011
New branch was established in Wan Chai
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2015
New branch was established in Kwai Fong
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2016
All branches were upgraded to Investment and Wealth Management Centre
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2018
Chief Privilege Centre was established in Central
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2001
Online stock trading service was introduced
2003
SP System for Hang Seng Index Futures & Options was launched
The new generation of Fortune Maker online stock trading system was launched
The new generation of Fortune Maker online stock trading system was launched
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2005
J Trader trading system for international futures was launched
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2008
PPS payment service and Online Bill Payment services were launched
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2009
US stock trading service and stock options online trading platform were launchedMobile Trader was launched |
2010
First securities firm that launched 3 APPs with trading functions for smartphones
The Mobile Trader APP for iPhone was launched
The Mobile Trader APP for iPhone was launched
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2011
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2013
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2017
New Chief Authentication System was launched
2018
Online fund trading platform was launched
1979
CHIEF became a member of Far East Exchange Limited and a holder of a securities brokerage license for stock trading
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1986
Following the merger of the four stock exchanges, CHIEF became a member of Hong Kong Stock Exchange Limited and began to be actively engaged in odd lot activities, was acclaimed as the “King of Odd Lot”
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1992
After the reformation of The Futures Exchange of Hong Kong Limited, CHIEF became one of the earliest members and actively expanded the futures and options business of the Hang Seng Index
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1995
CHIEF became a stock options trading and clearing member of the Hong Kong Stock Exchange (HKSE)
2005
Asset management service was launched
2009
US stock trading service and stock options online trading platform were launched
2012
- Stock short selling service was launched
- Corporate finance consultancy service was introduced
- IPOs of new shares referral service was initiated
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2013
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2014
Northbound investment service between Shanghai and Hong Kong was engaged
2015
- Wealth Management Division was established, and fund trading service was officially launched
- Following the agency contracts with insurance companies from Hong Kong, China and international, insurance service was launched
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2016
Premium brand Chief Privilege was launched for high-end customers
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2018
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Forging ahead for 40 years
Intensive branch network
Perfect all-round platforms
Diversified Services
1979
1987
1997
2003
2008
2002
2002
2003
2005
2007
2008
2009
2010
2011
2015
2016
2018
2001
2003
2005
2008
2009
2010
2011
2013
2017
2018
1979
1986
1992
1995
2005
2009
2012
2013
2014
2015
2016
2018
1979
1983
1987
1991
1995
1999
2003
2007
2011
2015
2019
Caring Society
We are proactive to take social responsibility and help people in need. Apart from sponsoring many charity activities, we also encourage our staff to be volunteers and make contributions to society.
True to the charitable spirit, our Volunteer Team contribute and support various types of voluntary works for many years. Such as visiting elderly, giving food to low-income families, helping newly-migrated kids as well as joining The Community Chest Walk for Millions, organic farm volunteer service and visiting rehabilitation center, and so on.
Caring Company has awarded CHIEF the reputation and contribution to society, for consecutively 10 years since 2008. YMCA has also awarded us for volunteering and serving the communities.
We also help people in Mainland China. Education is the foundation of a strong country. So far, our founder has donated fund to build about 80 schools in Guizhou, Hunan, Inner Mongolia, and other places.
2016 CHIEF volunteer activity “LST Buddy Dragon Boat Festival”, organized by The Lok Sin Tong Benevolent Society Kowloon
CHIEF sponsored building 80 primary schools and 2 secondary schools in poverty-stricken areas of China
2016 CHIEF volunteer activity “Share joy with music”, organized by YMCA of Hong Kong
✕
Since its establishment in 1979, CHIEF has been focusing on business development and striving for excellence regardless of market conditions. The strength of CHIEF has been widely recognized by the public, as proven by the numerous representative awards we have won.
Best Financial Service Trading Platform
- Best financial service trading platform was issued by iMoney Magazine
- CHIEF is the first securities company to receive this honor;
- Award-winning institutions including companies including CMB Wing Lung Bank, HSBC, and CCB.
Quality Award - Special Award for SMEs 2012
- The Quality Award 2012 was issued by Hong Kong Management Association (HKMA);
- The judging criteria are very stringent , based on the American Malcolm Baldrige National Quality Award, including leadership, strategic planning, assessment/analysis and knowledge management, work teams, operations, performance etc.;
- CHIEF is the first securities company to receive this honor;
- Award-winning institutions including companies including McDonald's, CitySuper, and Link REIT.
Customer Service Excellence Award 2015 - Grand Award
- Issued by the Hong Kong Association for Customer Service Excellence (HKACE). CHIEF is the only award-winning securities company;
- Gold and Bronze Awards are obtained by the Hong Kong Fire Services Department and AIA (International) Limited respectively;
- Award-winning institutions included HSBC, MTR Corporation, DBS Bank, Bank of China etc.;
- Member of the Hong Kong Quality Customer Service Association 2011 - 2018.
6th HKEX Awards - "Top Breakthrough Securities Data Vendor" and
"Top Retail Brokers - Futures & Options"
"Top Retail Brokers - Futures & Options"
- Issued by Hong Kong Exchanges and Clearing Limited (HKEX) to recognize distinguished market participants who had made notable contributions to Hong Kong's investment markets.
Excellent Corporate Management
Quality Award - Special Award for SMEs2012
Issued by HKMA.
The winners of the same year also include well-known companies such as McDonald and Link REIT.
The winners of the same year also include well-known companies such as McDonald and Link REIT.
Service Quality Management Certification2012 - 2021
Issued by Hong Kong Quality Assurance Agency (HKQAA)
ERB Manpower Developer Award Scheme 2012-2020
Issued by Employees Retraining Board (ERB)
2007/2008 Hong Kong's best securities firm selection
Hong Kong's best risk control broker
Issued by Global Commercial newspaper Union Hong Kong Commercial Daily
Good Employer Charter 2020
Issued by Labour Department, HKSAR
Quality Service
6th HKEX Awards - Top Breakthrough Securities Data Vendor
Issued by Hong Kong Exchanges and Clearing Limited (HKEX)
6th HKEX Awards - Top Retail Brokers - Futures & Options
Issued by Hong Kong Exchanges and Clearing Limited (HKEX)
iFAST Wealth Advisers Awards 2022
Best Wealth Advisory Firm - Fund Investment
Issued by iFAST Financial
2020 iFAST Wealth Adviser Awards
Best Securities Firm - Funds Advisory
Issued by iFAST Financial
2019 Equity Derivatives Awards - Top Broker Weekly Index Options
Issued by Hong Kong Exchanges and Clearing Limited (HKEX)
Customer Service Excellence Award 2015 - Grand Award
HKACE Customer Service Excellence Awards 2013 - Individual Award -- Contact Centre Service” (Bronze)
Issued by Hong Kong Association for Customer Service Excellence (HKACE)
“Junior Frontline Level of Retail (Service) - Financial Institutions Category” of the Service and Courtesy Awards 2013
Issued by Hong Kong Retail Management Association
Hong Kong Top Service Brand 2012 - 2020
Issued by Hong Kong Brand Development Council
Superior Brand
Awards for Excellence in Finance Award for Excellence in Users Experience
Issued by Ming Pao
Elite Enterprise Awards 2021 Elite Investment Management Enterprise Award
Issued by Oriental Daily and on.cc
Capital Outstanding eCommerce Awards 2020/21 - Outstanding Digital Financial Services Platform
Issued by Capital Magazine
2020 Hong Kong White Collars’ Most Favorite Brand Award - All-round investment platform
Issued by Focus Media
2020 Elite Brand Awards - Elite Investment Management Platform Award
Issued by Oriental Daily and on.cc
Best Financial Service Trading Platform
Issued by iMoney Magazine
Elite Award 2017
Issued by Mingpao Weekly
2017 Financial rankings - The Best of Hong Kong Securities Companies
Issued by cnfol.com
KOL Favored Brand Award 2018 - 2019
Issued by Hong Kong Quality Assurance Agency (HKQAA)
Social Responsibility
Caring Company 2023/24
Issued by The Hong Kong Council of Social Service (HKCSS)
Partner Employer Award 5+
Issued by The Hong Kong General Chamber of Small and Medium Business
Hong Kong Green Organisations (HKGO)
Issued by Environmental Campaign Committee (ECC)
✕
Established in Hong Kong 40 years ago, CHIEF and Hong Kong people have experienced the era of great wheels, has become a financial services conglomerate which strives to provide quality services in securities, futures and wealth management, and to build a great professional team. In line with the global financial field, we devise your investment portfolios with professionalism, innovation, and sincerity.
Cross-border financial services
Cross-border
Cross-platform
Cross-product
Cross-service
Cross-border
Rooted in Hong Kong with a vision towards China and the Asia Pacific.
With over thirteen locations across Hong Kong, Kowloon, and the New Territories, you will always find one conveniently near you.
Cross-product
Diversified financial and wealth management products
Hong Kong stocks, global securities, futures, options, Shanghai and Shenzhen-Hong Kong Stock Connect, insurance, funds, bonds, structured products and more, to help clients achieve the desired financial return.
Cross-service
All-rounded financial services are expanded
Wealth management and brokerage, asset management, corporate finance, financial advisory, creating an integrated wealth management model to fully meet the diverse needs of our clients.
Cross-platform
Provide a new and more convenient investment experience
Professional mobile phone applications developed with state-of-the-art technology, trading hotlines answered by specialists, as well as investment and financial management centers distributed into various districts. All combine to create an online-offline integrated trading system in line with user's current customs. The platform can also achieve the interconnection of trading and services, fully uplifting and optimizing clients’ experience.
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CHIEF’s management team is full of financial experts who have 15 years of experience or above. They have deep understanding of the corporate operations and the financial markets. Our strong team are made of financial professionals from vaious fields, with a Master or Doctorate degree as well as CFA, CFP, ACCA, FRM and other professional qualification. Our team support each other to execute effective work and efficient decision-making process to cope with the ever-changing market conditions and help investors grasp every opportunity.
Our Culture
At the center of the CHIEF logo is a keyhole, symbolizing to the way to open the door of wealth. The four C-character patterns have been used since our establishment. The symbol represents CHIEF’s long history and its specific cultural values of our team:
Customer-centric
To respect clients and take them as our first priority
Considerate
To have open-minded and benevolence
Concordant
To be consultative, accommodating and patient
Cooperative
To work collectively with the high team spirit
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