The CHIEF Way
Our Corporate

Our story began in 1979. The founder, who has a service mindset and a sincere heart, established our corporate in Hong Kong to serve investors. Our core value of providing profound financial services stay the same since then.

Our Results

Since 1979, CHIEF has been focusing on expanding business and striving for the best results especially with a view to the market changes. In return, our strength is recognised widely and honoured with various awards.

Our Brand

Rooted in Hong Kong with a vision towards China and Asia Pacific. We strive to provide comprehensive wealth management service and help our clients achieve more through cross-border, cross-product, cross-service and cross-platform services.

Our Team

CHIEF’s management team is full of financial experts who have 15 years of experience or above. They have deep understanding of the corporate operations and the financial market. Our strong teams are made of financial professionals from different fields, with a Master or Doctorate degree as well as CFA, CFP, ACCA, and FRM qualification. Our teams support each other to execute effective work and help investors get more opportunities in the market.

Our Corporate
Our story began in 1979. The founder, who has a service mindset and a sincere heart, established our corporate in Hong Kong to serve investors. Our core value of providing profound financial services stay the same since then.
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Our Corporate
The Birth of CHIEF Securities

The story of CHIEF was initiated and led by Mr. Chau Chung Kai in 1979.。

Mr. Chau founded CHIEF with the determination to leverage sincerity, integrity, and pragmatism as the business principles. Until today, Mr. Chau insists that doing business is not to make the most money, but to be fair to clients. In the past 40 years persistence, CHIEF has won the trust and support of the client and lay the cornerstones for its long-term development.

CHIEF, having overcome successive challenges and continued to develop for the past 40 years. CHIEF has won the trust and support of the clients and vigorously grown into a leading financial service provider in Hong Kong. There are over 15 business locations cover Hong Kong Island, Kowloon and the New Territories as well as 4 Mainland China contact points connecting major cities, and 24-hour fast trading services connecting the financial markets in the world. CHIEF provides a full range of financial, investment, and wealth management solutions to retail and corporate clients.

We still adhere to the original enthusiasm of our business, showcasing our outstanding talents, our superior culture, and our excellent services. As one of the wealth management brands highly valued by the investors, CHIEF is committed to being a role model in the industry.

Our Mission

Our mission is to carry through with the provision of sincere, integrity-oriented, and pragmatic financial services, to add the most value to clients’ wealth and to walk with clients to the road to prosperity.

Our Vision

We rooted in Hong Kong with a vision towards China and Asia Pacific region, and adhere to the tradition of excellent service, the achievement is a model of the financial industry.

Your trusted partner
Forging ahead for 40 years

CHIEF stands firm with strong corporate management in Hong Kong for 40 years even withstanding in the 1987 stock mark crash, the 1997 Asian financial crisis, the 2003 SARS outbreak, and the 2008 financial crisis. We walk with the clients and expand as a supreme brand despite the adversities.

First to conduct
Daily Accounts Audit and beyond

CHIEF launched the "Daily Audit System" since 2002. We appoint an independent CPA accountant to audit all of our clients’ assets (including deposit and stocks) on a fair and neutral basis with daily review reports. This is to ensure the assets have been properly deposited in the law-authorized institutions as required by law. "Daily Audit System" is a revolutionary policy in the industry.

Intensive branch network
Caring for your needs

CHIEF set up the first branch in Kowloon City in 2002. Over 15 branches have scattered around Hong Kong. In 2018, CHIEF upgraded all the branches to investment and financial management centers to tie in with the business development. Chief Privilege Centre is launched in Central in 2018. Our professional team will help you find the best financial management model to match your planning and goal.

Perfect all-round platforms
keep abreast of market trends

The trading platforms for stocks, futures, and options are launched in 2001, followed by the launch of mobile trading APP "Chief Trade", "J Trader" and "Mobile Trader". "Chief Trade" was honored as the top 50 iPhone apps that help get rich via stock investment.

In 2013, the second version of the online trading system-"TOP" and platform for trading global futures and stock options - "SPEED" were launched. In 2018, the fund trading online platform was launched, and the mobile APP was renamed to "Top Trader".

Develop diversified services
And investment options

With innovation, advanced technology, and professional knowledge, we are continually exploring new service areas. CHIEF has presented about twenty types of services and products.

Towards the international market, CHIEF (Cambodia) was granted a banking license in 2018.

Caring Society

We are proactive to take social responsibility and help people in need. Apart from sponsoring many charity activities, we also encourage our staff to be volunteers and make contributions to society.

True to the charitable spirit, our Volunteer Team contribute and support various types of voluntary works for many years. Such as visiting elderly, giving food to low-income families, helping newly-migrated kids as well as joining The Community Chest Walk for Millions, organic farm volunteer service and visiting rehabilitation center, and so on.


2016 CHIEF volunteer activity “LST Buddy Dragon Boat Festival”, organized by The Lok Sin Tong Benevolent Society Kowloon

Caring Company has awarded CHIEF the reputation and contribution to society, for consecutively 10 years since 2008. YMCA has also awarded us for volunteering and serving the communities.

We also help people in Mainland China. Education is the foundation of a strong country. So far, our founder has donated fund to build about 80 schools in Guizhou, Hunan, Inner Mongolia, and other places.

CHIEF sponsored building 80 primary schools and 2 secondary schools in poverty-stricken areas of China

2016 CHIEF volunteer activity “Share joy with music”, organized by YMCA of Hong Kong

Our Brand
Rooted in Hong Kong with a vision towards China and Asia Pacific. We strive to provide comprehensive wealth management service and help our clients achieve more through cross-border, cross-product, cross-service and cross-platform services.
Learn More
Back
Our Brand
Established in Hong Kong 40 years ago, CHIEF and Hong Kong people have experienced the era of great wheels, has become a financial services conglomerate which strives to provide quality services in securities, futures and wealth management, and to build a great professional team. In line with the global financial field, we devise your investment portfolios with professionalism, innovation, and sincerity.
Cross-border financial services
Our Team
CHIEF’s management team is full of financial experts who have 15 years of experience or above. They have deep understanding of the corporate operations and the financial market. Our strong teams are made of financial professionals from different fields, with a Master or Doctorate degree as well as CFA, CFP, ACCA, and FRM qualification. Our teams support each other to execute effective work and help investors get more opportunities in the market.
Learn More
Back
Our Team
CHIEF’s management team is full of financial experts who have 15 years of experience or above. They have deep understanding of the corporate operations and the financial markets. Our strong team are made of financial professionals from vaious fields, with a Master or Doctorate degree as well as CFA, CFP, ACCA, FRM and other professional qualification. Our team support each other to execute effective work and efficient decision-making process to cope with the ever-changing market conditions and help investors grasp every opportunity.
Our Culture

At the center of the CHIEF logo is a keyhole, symbolizing to the way to open the door of wealth. The four C-character patterns have been used since our establishment. The symbol represents CHIEF’s long history and its specific cultural values of our team:

Our Results
Since 1979, CHIEF has been focusing on expanding business and striving for the best results especially with a view to the market changes. In return, our strength is recognised widely and honoured with various awards.
Learn More
Back
Our Results
Since its establishment in 1979, CHIEF has been focusing on business development and striving for excellence regardless of market conditions. The strength of CHIEF has been widely recognized by the public, as proven by the numerous representative awards we have won.
Quality Award – Special Award for SMEs 2012
  • The Quality Award 2012 was issued by Hong Kong Management Association (HKMA);
  • The judging criteria are very stringent , based on the American Malcolm Baldrige National Quality Award, including leadership, strategic planning, assessment/analysis and knowledge management, work teams, operations, performance etc.;
  • CHIEF is the first securities company to receive this honor;
  • Award-winning institutions including companies including McDonald's, CitySuper, and Link REIT.
Customer Service Excellence Award 2015 – Grand Award
  • Issued by the Hong Kong Quality Customer Service Association. CHIEF is the only award-winning securities company;
  • Gold and Bronze Awards are obtained by the Hong Kong Fire Services Department and AIA (International) Limited respectively;
  • Award-winning institutions included HSBC, MTR Corporation, DBS Bank, Bank of China etc.;
  • Member of the Hong Kong Quality Customer Service Association 2011 – 2018.
Hong Kong Top Service Brand 2012-2020
  • Issued by Hong Kong Brand Development Council to recognize outstanding service brands
Excellent Corporate Management
Quality Award – Special Award for SMEs 2012 Issued by HKMA.
The winners of the same year also include well-known companies such as McDonald and Link REIT.
Service Quality Management Certification 2012 - 2021 Issued by Hong Kong Quality Assurance Agency (HKQAA)
ERB Manpower Developer Award Scheme 2012-2020 Issued by Employees Retraining Board (ERB)
2007/2008 Hong Kong's best securities firm selection
Hong Kong's best risk control broker
Issued by Global Commercial newspaper Union Hong Kong Commercial Daily
Quality Service
Customer Service Excellence Award 2015 – Grand Award
HKACE Customer Service Excellence Awards 2013 - Individual Award -- Contact Centre Service” (Bronze)
Issued by Hong Kong Association for Customer Service Excellence (HKACE)
“Junior Frontline Level of Retail (Service) – Financial Institutions Category” of the Service and Courtesy Awards 2013 Issued by Hong Kong Retail Management Association
Hong Kong Top Service Brand 2012-2020 Issued by Hong Kong Brand Development Council
Superior Brand
Elite Award 2017 Issued by Mingpao Weekly
2017 Financial rankings
The Best of Hong Kong Securities Companies
Issued by cnfol.com
KOL Favored Brand Award 2018-2019 Issued by Hong Kong Quality Assurance Agency (HKQAA)
Social Responsibility
Caring Company 2008 - 2019 Issued by The Hong Kong Council of Social Service (HKCSS)
Partner Employer Award 2018/19 Issued by The Hong Kong General Chamber of Small and Medium Business
Hong Kong Green Organisation – Wastewi$e Certificate Issued by Environmental Campaign Committee (ECC)- Hong Kong Awards for Environmental Excellence (HKAEE)
Hong Kong Green Organisations (HKGO) Issued by Environmental Campaign Committee (ECC)
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