Personal Finances
Let our thoughtful investment and financial management services pave your way to fortune
Selected products and services
CHIEF provides individual investors with a wide range of products and services, catering for their wealth management needs.

Chief Trader enables you to step out for wealth creation

One-stop online investment platform offering infinite ease and convenience
E-Account opening
IPO subscription, free grey market quote
Perfect pricing system
Easy fund trading
Safe and reliable
Robust trading capabilities
Commision-free MIP
Customised services for individuals
The Pioneering Daily Audit System

CHIEF understands that investors are most concerned about the safety of their financial asset deposits as well as the reliability and integrity of financial institutions. In response to this, CHIEF started to implement a pioneering and innovative measure in the industry in 2002 — the Daily Audit System. The independent registered accountants have been entrusted by CHIEF to perform the professional and trustworthy audit on all of our clients' assets (including cash deposits and stocks) on a daily basis, to ensure that clients' assets are in the safe custody of a recognized institution as stipulated by laws and regulations with certified audit reports.

Being client-oriented, the Daily Audit System provides transparency and an unprecedented level of protection for our clients’ assets. Ever since its implementation from 1 January 2002, our Daily Audit System ensures us to remain as one of the most respected financial institutions in Hong Kong.

Market Insights
Let CHIEF's professional research team help you anticipate opportunities with our market analysis.
Personalized Plan
Let our financial professionals get to know your investment needs, answer your questions, and create personalized solutions for you.
Learn More
Open Account Now
Quickly open an account via one of the following ways to enjoy one-stop investment and financial services.
Open an account online now in a few simple steps to seize the trading opportunities today. E-Account
Make an online appointment to open an account in any of our branches for the time which suits you most. Account Opening Appointment
Visit our conveniently located branches, where our staff are always committed to providing superior service to you. Apply in
App Download
Instant trading of stocks after taking an in-depth look at every move of the market
Website Push Notifications
Provide the latest financial news and promotions

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